Showing posts with label maketing. Show all posts
Showing posts with label maketing. Show all posts

Monday, September 8, 2014

Dollar jumps on yen, gives Japanese stocks a lift


A pedestrian holding his mobile phone walks past an electronic board showing the stock market indices of various countries outside a brokerage in Tokyo
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A pedestrian holding his mobile phone walks past an electronic board showing the stock market indices of various countries outside a brokerage in Tokyo June 19, 2014. REUTERS/Yuya Shino

SYDNEY (Reuters) - The U.S. dollar was holding broad-based gains in Asia on Tuesday in a boon for shares of Japanese exporters but a burden for oil, gold and stocks in the energy majors.
As the dollar finally broke to a six-year peak on the yen and a one-year top on the euro, Brent oil sank to 16-month lows while gold carved out a three-month trough.
A falling yen tends to be viewed as positive for Japanese exporters and corporate profits, and helped lift the Topix (.TOPX) 0.5 percent to 1,305. That put the index within a whisker of this year's peak at 1,308.08 and a break there would put it on ground last trod in July 2008.
Markets elsewhere in the region were steady with MSCI's broadest index of Asia-Pacific shares outside Japan down a slight 0.1 percent.
Despite market concerns over China's economy, stocks there have been buoyed by talk of more stimulus and reform measures.
The CSI300 of the leading Shanghai and Shenzhen A-share listings put in its best performance in a year last week with gains of almost 5 percent.
On Wall Street, the Dow (.DJI) closed down 0.15 percent, while the S&P 500 (.SPX) fell 0.31 percent but the Nasdaq (.IXIC) eked out a 0.2 percent gain.
Energy led the decline, with the S&P energy index (.SPNY) off 1.6 percent and Exxon Mobil (XOM.N) down 1.5 percent.
Investors were now eagerly awaiting the launch of new products by Apple (AAPL.O) later on Tuesday in a much-hyped event at Cupertino, California.
Apple has fed high expectations, with promises by executives that the company's best product pipeline in 25 years is being readied inside its secretive facilities.
DOLLAR UP, POUND DOWN
In currencies, the dollar index (.DXY) climbed as far as 84.349, bringing into view the July 2013 peak of 84.753. A break there will take it to highs not seen since July 2010.
Giving bulls a boost, a research from the San Francisco Fed noted that investors are pricing in a lower trajectory for interest rates rises than members of the Fed itself are.
"The market's interpretation is that perhaps it had better re-price those expectations," said Emma Lawson, senior currency strategist at National Australia Bank.
The greenback raced to a high of 106.16 yen, while the euro slumped to a low of $1.2881. Investors were already giving the common currency a wide berth after the European Central Bank surprised on Thursday with a fresh round of stimulus.
Sterling was nailed to 10-month lows after a second opinion poll found a marked increase in support for Scottish independence just 10 days before the country votes on whether to break away from the United Kingdom.
The TNS poll found support for independence had risen six points to 38 percent, just a pip behind the 'No' camp at 39 percent. That follows a YouGov poll that showed approval of independence at 51 percent against the unity camp's 49 percent, the first to find a majority for a 'Yes' vote.
The YouGov poll caused tremors in financial markets on Monday, knocking the pound lower and hurting stocks of companies with a large Scottish presence. Sterling was at a fresh trough of $1.6092 early on Tuesday in Asia.
The gains for the dollar meant losses for commodities, with gold down at $1,255.70 an ounce after losing more than 1 percent on Monday.
Brent crude oil (LCOc1) eased another cent to $100.19, after slumping as far as $99.36 overnight, the lowest since May 2013. U.S. crude (CLc1) managed to bounce 30 cents to $92.96 a barrel.
(Editing by Eric Meijer)

Saturday, August 30, 2014

How To Become An Expert At Article Marketing

Article marketing is one of the best marketing strategies that any business can use. It however must be well done if it is to bring the expected results it has been designed for. You can become an expert at article marketing without having to work too hard. By following a few writing guidelines, you can become an expert in this kind of marketing overnight. Here are tips that you can easily use to be the expert that you wish to be in article marketing.
Make articles useful
This is one tip that can determine how successful you are with article marketing. Articles which are packed with useful information will always bring positive results for you. The only way you will gain the confidence of potential customers is when you have useful information for every article that you write. Useful articles will also easily boost your ranking on search engines. Always use unique but useful content on your website and you will pass for an expert.
Structure the articles well
The structure of the articles that you write can determine how good they appear to your readers and how professional you appear to be in their eyes. You should make sure that all your sentences and paragraphs are short and clearly to the point. A block of text can be boring and won't hold the attention of your readers to the end. Shorter sentences and paragraphs will not only keep your articles interesting, but will also make it easy for readers to understand what you are talking about.
Use humor wisely
Humorous articles are always worth a read and you can use humor for your article marketing success. You however must make sure that you tell the right jokes within the article without blowing it out of context. When you know what is most appropriate, you will come up with excellent articles that will favor the article marketing goals you have in place.
Pick interesting articles
Apart from choosing content that will be appealing to your readers, it is also definitely important to choose topics that you find interesting. When you write about something you are interested in, you will be more emotional and your readers will feel this too in your writing. Articles you are interested in will always gain value with your readers compared to those you are not interested in at all.
Ask and value feedback
Asking for feedback from your readers is important. This is because from the feedback you will find very helpful ideas to improve on your article marketing skills. You will find out easily what appeals to your readers and make any improvements needed. Readers also love to feel valued and when you ask for feedback, they feel that you really are involving them which should be good for you and your business. Always value feedback that you get whether positive or negative as it can bring out the expert in you.
There is so much to article marketing and it is a powerful tool that any business can use. To find out more on this topic and other business strategy insights, please click on the link below.
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Article Source: http://EzineArticles.com/8684037